MMmmmmmm. Protein bars. Who doesn’t enjoy the taste of cardboard soaked in stale, solidified corn syrup? I’m not saying I’ve never had one that I didn’t like, but the enjoyment was usually contingent upon me being hungry enough to eat my own young (which I don’t have).
So needless to say, I was a bit skeptical when representatives for Promax Nutrition contacted me about writing a review for their line of low sugar protein bars. But, I mean, hey, just the fact that somebody wanted me to write something about anything made me pretty excited. So I said “abso-friggin-lutely!”
Several days later I received a little cardboard 6-shooter loaded with these bad boys:


Well the packaging certainly makes them look delicious, but pretty packaging is easy to come by, so I figured I’d go ahead and pop one open and settle this thing…
I ended up eating 2.
Yeah, as far as flavor, I can say with a clear conscious that I thoroughly enjoyed both the Chocolate Fudge and the Peanut Butter Chocolate bars. The texture was good on both, but I’d say the chocolate one really took the gold with its brownie-textured center.

However, just to make sure my judgment wasn’t clouded by the sweet, sweet taste of selling out the very first chance I got, I had a friend of mine try the bars as well. She has her own blog which focuses primarily on food, so I figured if anybody had the ability to discern between good and disgusting it would be her. She came to the same conclusion: These bars are very good, and border on delicious.
With the biggest question (how does it taste) out of the way, the 2nd most important question is “what’s in it”?
A short list: 18g of protein, only 9g of sugar, and a whopping 14g of fiber (read: keeps you full longer). Plus, instead of making this thing out of gobs of corn syrup, they use soluble corn fiber. Granted, I’m not a big corn proponent these days considering my newfound faith in Paleo, but when in comparison to corn syrup it sounds like this stuff is much, much easier for the human body to handle than corn syrup. A little excerpt from the Promax folks explaining exactly what this stuff is all about:
“The soluble corn fiber used in Promax LS is a natural fiber that is well tolerated, has a low glycemic response, and is used to replace sweeteners such as corn syrup or sugar, with only half of the calories.
Soluble corn fiber is also an excellent source of dietary fiber and offers the health benefit of being prebiotic. A prebiotic feeds and stimulates the growth and metabolism of good bacteria aiding digestion and supporting the body’s immune system.”
Considering this is coming from the folks who make the bars, I was hesitant to swallow this (mwahah, great pun), but I checked around a little and the claim of lower glycemic and insulin response seems to check out (Reuters). I can also tell you that after eating a couple of these, I didn’t have any of the sugar jitters or crash feeling that I’ve experienced before on other energy bars that rhyme with FlowerStar…. Or TowerCar… or… whatever.
Please keep in mind these are not Whole 30 or Paleo approved… at all. However, if you’re going to cheat and pick up a quick protein and calorie fix, I think this would be a much better cheat option than other much more sugar laden (and disgusting tasting) protein bars out there. No lie, these bars are very good tasting, and if you’re somebody who’s got a tendency to break down and buy a candy bar or something similar, I can highly recommend having one of these bad boys around to come to the semi-rescue.
Now at this point, you might be asking yourself: why would Promax want a hack like Luke Rhodes to write something about their bars?…. I take offense to that, but quite frankly I wondered the same thing.
Well, the people over at Promax Nutrition are currently holding a contest, and as much as it pains me to spread the word and thus increase my competition, that’s part of my deal with them: spread the word on their contest called, “I AM THE NEXT DOER: The Promax Build Your Own Ad Contest”
Basically, Promax is looking for awesome people like you and myself who are out there getting after it, and if you’re the lucky jerk who wins, you get a whole lot of awesome:
- Get featured in the 2012 Promax campaign
- Receive a years supply of Promax Nutrition bars
- A 6 day adventure tip to Kauai, Hawaii.
….Damn, I really don’t even want to tell you guys this, but if one of you do enter the contest and do win, promise me one thing: you’ll take me with you to Hawaii. Deal? By reading this sentence you legally agree to take me with you – DONE.
Okay, so to enter, roll on over to Promax Nutrition’s Facebook Page and follow the instructions. It’s a piece of cake, and you better damn well believe I’m going to enter too… If that’s allowed… Shoot, I’ll have to check if that’s allowed. Either way, I’m going with you if you win, so you enter too: GET IT, GET IT.
FTC Disclosure: As crazy as this sounds, I was actually given a small amount of money to write this review of Promax Nutrition’s LS bars. I know, I know, I was amazed too. Regardless of this fact, all opinions and statements in this article are my own unless otherwise noted. Like I always say, integrity precedes Yokehood… Alright, I only said that once, and it was in jest, but I mean it this time.